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Creative Policy


1. General. The present Creative Policy aims to ensure that all users, groups, agencies and advertisers (collectively the “Advertisers”) using’s Website understand and meet the advertising quality standards implemented by and its partners who supply advertising space inventory. In fact, has embedded its partners’ Creative guidelines into the present Creative Policy in order to ensure the highest degree of predictability and to avoid rejection when Advertisers submit their Creatives.’s Creative Policy is intended to offer a standard for conducting business in a manner acceptable to all parties and applies to all Creatives submitted through’s Website.

2. Reviewing Period. In most cases, Creatives submitted through’s Website can be reviewed within twenty-four (24) hours (the “Reviewing Period”). Although will make every reasonable effort to ensure that this does not impede with a Campaign’s start date, Advertisers should be advised that in some cases the Reviewing Period may be longer than provided for hereinabove.

3. Creative Approval. At all time, whether before or after a Campaign’s start date, reserves the right to refuse or to remove any Creative which includes content that may fall under any of the following categories:


  1. Discriminatory Content. Content that is discriminatory or which otherwise negatively asserts or implies directly or indirectly personal attributes such as race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental medical condition, financial status, or name.
  2. Offensive Content. Content that is shocking, disrespectful, excessively violent or inciting violence.
  3. Adult Content. Content that is sexually explicit or of adult/provocative nature which includes namely, nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
  4. Improper Content. Content of bad taste and/or poor judgment, objectively or in context.
  5. Unsuitable Content. Content deemed inappropriate or objectionable by, at its sole discretion.
  6. Third Parties’ rights. Content that otherwise infringes upon or violates the rights of a third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights.
  7. False Representation. Deceptive, false, misleading or inaccurate content regarding namely claims, offers, products, services or business practices.
  8. Illegal. Content which is illegal or promoting an illegal product and/or service.
  9. Applicable Legislation. Content which is not in conformity with applicable laws and regulations, whether federal, provincial or municipal.
  10. Spelling. Content which is misspelled or is of poor grammar.
  11. Language. Content which does not comply with language legislation applicable to the targeted audience’s location.
  12. Video. In regard to video and other dynamic Creatives, additionally to the above mentioned criteria, Advertisers must ensure that video and other similar advertisement methods do not use overly disruptive tactics, such as flashing screens.

4. Restricted Product Categories. has put forth a non-exhaustive list of product categories which are categorically restricted from’s advertising networks. Thus, Creatives which may fall under either of the following product categories will be categorically rejected by


  1. Real Money Gambling and Games of Skill. Includes products and services that promote or facilitate online real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker.
  2. Financial Schemes. Includes schemes and business opportunities promising fast earning.
  3. Politics. Includes Creatives for political campaigns or candidates, Creatives addressing controversial social issues, Creatives referencing well-known politicians, and Creatives relating to events widely perceived to be political in nature, such as elections, protests and conflicts.
  4. Religion. Includes religious Creatives and Creatives advocating for or against religious views.
  5. Comparative Advertising. Includes Creatives that unfairly, discredit, disparage or attack one or more products, services, advertisements, companies or entities, or exaggerate the nature or importance of competitive differences.
  6. Before-and-After Images. Includes Creatives that contain “before-and-after” images or images that contain unexpected or unlikely results pertaining to the use of the advertised services or products.
  7. Professional or Scientific Claims. Includes products and services for which the true meaning of statements made by professionals or scientific authorities is distorted. Claims contained in the Creatives must not imply that they have a scientific basis that they do not truly hold. Any scientific, professional or authoritative claim or statement must be applicable to the targeted audience.
  8. Superstitions and Fears. Includes Creatives which exploit superstitions or play upon fears to mislead the consumer.
  9. Advertising to Children. Creatives that target children must not exploit their credulity, lack of experience or their sense of loyalty, and must not present information or illustrations that might result in their physical, emotional or moral harm. Advertising to children in Quebec is prohibited by the Quebec Consumer Protection Act.
  10. Advertising to Minors. Products and services prohibited from sale to minors must not be advertised in such a way as to appeal particularly to persons under legal age, and people featured in advertisements for such products and services must be, and clearly seen to be, adults under the law.

5. Environment Specific Restrictions. Additionally, has put forth a non-exhaustive list of sensitive product categories which may be categorically restricted from some of’s advertising environments, as further detailed in section 5(b) hereunder.’s advertising environments include (i) Resto-Bars, (ii) Groceries, (iii) Businesses, (iv) Shopping Centers and (v) Campuses.

Advertisers who wish to advertise, promote or make reference to such sensitive product categories must comply with all applicable federal, provincial and municipal legislation, industry codes, partners’ guidelines, licenses and approvals namely in regard to the targeted audience, the object of the given Creative, its underlying ideas, related promotion practices and educational programs.


  1. Definitions. For purposes of this Creative Policy the following terms will have the following meanings:
    1. Alcohol. Includes fermented, spirituous and malt liquors, drinks and drinkable liquids that are intoxicating, and includes beer, or a substance that, by being dissolved or diluted is capable of being made a drinkable liquid that is intoxicating.
    2. Tobacco and Other Related Products. Includes any product made or derived from tobacco that is intended for human consumption, including any component, part, or accessory of a tobacco product. This includes, among other products, cigarettes, cigarette tobacco, roll-your-own tobacco, e-cigarettes, e-substance and vapour related products.
    3. Drugs and Supplements. Includes pharmaceuticals, prescription and non-prescription drugs, vitamins, food supplements, nutrition supplements, dietary supplements, body enhancing supplements, whether nutritional, dietary or herbal, and related products. Health products, drugs and supplements that are not authorized for sale may not be advertised.
    4. Pharmacies. Includes Creatives pertaining to online and offline pharmacies as well as pharmaceutical testing.
    5. Dating. Includes dating services, dating agencies and online dating communities which facilitate and/or arrange introductions for strangers seeking romantic partners or friends.
    6. Sexual and Reproductive Health. Includes fertility, birth control and contraceptive products and services as well as products, services and information relating to abortion and STDs including clinics and medication. Also includes products and services that are sexually suggestive, related to sexual and reproductive health and that refer to sex and sexuality.
    7. Cosmetic Procedures and Body Modification. Includes lifts, suctions, lasers, hair removal and restoration, tattoos, and body modification.
    8. Weight Loss. Includes weight loss, dieting, and related products and programs, but doesn’t include healthy eating or general fitness products and services.
    9. Black Magic, Astrology & Esoteric. Includes zodiac, horoscopes, love spells, potions, and psychic-related products and services.
    10. Lotteries. Includes lotteries run by government entities.
    11. Video Games. Includes video games, online games, downloadable games and video game consoles.
    12. Mobile downloadables. Includes mobile software, applications and other add-ons including ringtones, screensavers and wallpapers.
    13. Subscription services. Includes subscription services, or products or services that include negative options, automatic renewal, free trials conversion rates, or mobile marketing.
  2. Restrictions on Specific Environments. reserves the right to reject any Creative which may fall under one or many of the following sensitive product categories for a given environment:
    1. Resto-Bars.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Black Magic, Astrology & Esoteric
    2. Groceries.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Cosmetic Procedures and Body Modification
      5. Weight Loss
      6. Black Magic, Astrology & Esoteric
    3. Offices.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Black Magic, Astrology & Esoteric
    4. Shopping Centers.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Black Magic, Astrology & Esoteric
    5. Transit.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Black Magic, Astrology & Esoteric
    6. Residential.
      1. Tobacco and Other Related Products
      2. Drugs and Supplements
      3. Pharmacies
      4. Black Magic, Astrology & Esoteric
    7. Campuses.
      1. Subscription services
      2. Mobile downloadables
      3. Video Games
      4. Lotteries
      5. Black Magic, Astrology & Esoteric
      6. Weight Loss
      7. Cosmetic Procedures and Body Modification
      8. Sexual and Reproductive Health
      9. Dating
      10. Pharmacies
      11. Drugs and Supplements
      12. Tobacco and Other Related Products
      13. Alcohol

6. Notice of Non-Compliance. In the event that the submitted Creative is subject to’s rejection or revision, shall inform the Advertiser in writing of its decision in a timely manner.

7. Partners Scrutiny. Subsequently to its partners’ scrutiny, reserves the right to approve, reject or remove a Creative in its sole discretion, including Creatives that may negatively affect its relationship with its other users or that make use or allude to content, services, or activities, contrary to’s competitive position, interests, or advertisement philosophy or the ones of its partners.

8. Waiver.’s approval or refusal of a Creative does not constitute a legal opinion. The use of’s Website and the posting of any Creative must not imply’s endorsement or partnership of any kind with the Website’s user. In that regard, you agree that:


  1. is by no means responsible for the content of the Creative you provide; and
  2. you will indemnify and hold harmless for any and all liabilities, obligations, losses, damages, penalties, actions, judgments, proceedings and expenses of any nature whatsoever with regard to the Creative you provide.

9. Acknowledgment. You hereby acknowledge that you are sole responsible for understanding and complying with the present Creative Policy and all applicable laws and regulations and other applicable industry codes. In the event that you fail to comply with’s Creative Policy or the applicable legislation, may impose a sanction at its sole discretion, including but not limited to the cancellation of Campaigns you have placed through the Website and termination of your account.

10. Updates, Amendments and Modifications. reserves its right to update, change or otherwise modify the present Creative Policy after making such amendments available on its website ( and having sent a notice to its users in that regard at least ten (10) days prior to their entry into force. The use of’s Website after entry into force of any such amendments will constitute your consent to be fully governed and bound by them.


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