Start selling what brands need – an Audience. Combine it with the air and loops. No limits. Only your rules.
new buyers without investments
Free Programmatic
Digital Signage &
DooH Ad Exchange
Maximize revenue of your digital indoor & outdoor inventory. Over 90% of brands buy an audience. Combine direct ad sales with new programmatic without any investment.
Open doors to programmatic buyers
Bring additional demand to your OOH network – take weight off from your campaign management and sales teams. Your OOH network can now watch International demand come in and be part of the programmatic progression.
Sales up to 100% of your audience by
AI and new AdTech
Tap into new budgets
Extra revenue via programmatic deals
In Loops
Your current model will not change
CurrentThe price you are using now
- Goal : Classic Calendar advertising in loops.
- Your direct sales on this model are always a priority. You guarantee to advertisers that their Campaign will play at a specific time.
- Classical ad broadcasting according to the set period.
- For broadcasting points without cameras, without audience data or for audio marketing.
Ad plays
+ Additional income from
$2per 1K plays
- Goal : Target number of shows (AdPlays).
- Pricing: Auction (Real-Time Bidding) or Fixed.
- Advertisers want to achieve the number of ad plays by the broadcast without audience information.
- For broadcasting points without cameras, without audience data or for audio marketing.
Impressions
+ Additional income from
$4per 1K impressions
- Goal: Target number of impressions (CPM).
- Pricing: Auction (Real-Time Bidding) or Fixed.
- Advertisers want to reach your target audience. Broadcasting goes in cycles based on the audience historical data.
- Suitable for large screens and oth er massive installations or for audio marketing.
Targeted views
+ Additional income from
$12per 1K guaranteed views
- Goal: Target number of guaranteed views (CPV).
- Pricing: Auction (Real-Time Bidding) or Fixed.
- Advertisers want to achieve the number of guaranteed views of the target audience.
- Suitable for broadcast points with cameras.
- We are using only GDPR compliant audiences’ data.
Free for Media Owners and Retailers
All components in one Platform
1. Know your audience
GDPR compliant tool for Customer Tracking and Audience Analytics
2. Be relevant
Media-planning tool with Campagins Management based on real Audience
3. Maximize your ROI
Access to SSP and DSP extensions for selling Programmatic ads
4. Reduce costs
Visual designer tool for content creation and integration without coding
5. Be sure it works
Infrastructure management and control of IoT network with real-time monitoring
6. Connect any channels
Cross-platform Software and Hardware players for audio, video and interactive broadcasting
All channels in one Platform
Monetize any touchpoints
New revenue stream of audience-based advertising. Boost your sales with real-time-bidding auction for confirmed number views as regular Internet RTB-auction.
GET EARLY ACCESS
Screens
Maximize your ROI from any screens or videowalls.
Kiosks
Any touch surfaces will also generate revenue as long as there are no active users nearby.
Projectors
Connect new and non-standard broadcast points.
Audio advertising
Channel with the maximum audience is audio advertising.
UNLOCK THE POWER OF PROGRAMMATIC
Why Place Exchange?
Access to Programmatic Revenues
- Direct integrations with top DSPs
- Access to budgets from major programmatic agencies and trading desks
- Low, transparent fees
Turnkey Integration
- Flexible and easy integration, across a wide variety of display and video formats
- Support for open auctions and private deals
- No exclusivity or commitment required
Full Transparency and Control
- Full transparency and control over approved advertisers and creatives
- Full control over inventory pricing and auction dynamics
- No bundling with other media
10M
daily audience
3K
touchpoints
5
Networks
2
countries
Programmatic OOH tipped to go 'mainstream' in 2020
“Media agencies say they are beginning to change team structures to accommodate more programmatic trading in OOH.“
Omar Oakes
Source: campaignlive
“OOH is more trusted than any form of digital advertising, including search, social, and display.“
Source: MarketingSherpa
Programmatic OOH tipped to go 'mainstream' in 2020
