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new buyers without investments

Free Programmatic
Digital Signage &
DooH Ad Exchange

Maximize revenue of your digital indoor & outdoor inventory. Over 90% of brands buy an audience. Combine direct ad sales with new programmatic without any investment.

Get early access Watch video

Open doors to programmatic buyers

Bring additional demand to your OOH network – take weight off from your campaign management and sales teams. Your OOH network can now watch International demand come in and be part of the programmatic progression.

Sales up to 100% of your audience by
AI and new AdTech

Start selling what brands need – an Audience. Combine it with the air and loops. No limits. Only your rules.

Connect your network to Digital budgets by advertising technologies from Online, which are used by 90% of advertisers. With your Min BIDs.

Give the access for Agencies, DSPs and other market players to your audience. Approve their requests for Campaigns. Keep under control Min Bids and budgets.

Tap into new budgets

Extra revenue via programmatic deals

In Loops

Your current model will not change
Current
The price you are using now

  • Goal : Classic Calendar advertising in loops.
  • Your direct sales on this model are always a priority. You guarantee to advertisers that their Campaign will play at a specific time.
  • Classical ad broadcasting according to the set period.
  • For broadcasting points without cameras, without audience data or for audio marketing.
Ad plays

+ Additional income from
$
2per 1K plays

  • Goal : Target number of shows (AdPlays).
  • Pricing: Auction (Real-Time Bidding) or Fixed.
  • Advertisers want to achieve the number of ad plays by the broadcast without audience information.
  • For broadcasting points without cameras, without audience data or for audio marketing.
Free for Media Owners and Retailers

All components in one Platform

1. Know your audience

1. Know your audience

GDPR compliant tool for Customer Tracking and Audience Analytics

2. Be relevant

2. Be relevant

Media-planning tool with Campagins Management based on real Audience

3. Maximize your ROI

3. Maximize your ROI

Access to SSP and DSP extensions for selling Programmatic ads

4. Reduce costs

4. Reduce costs

Visual designer tool for content creation and integration without coding

5. Be sure it works

5. Be sure it works

Infrastructure management and control of IoT network with real-time monitoring

6. Connect any channels

6. Connect any channels

Cross-platform Software and Hardware players for audio, video and interactive broadcasting

All channels in one Platform

Monetize any touchpoints

New revenue stream of audience-based advertising. Boost your sales with real-time-bidding auction for confirmed number views as regular Internet RTB-auction.

GET EARLY ACCESS

Screens

Maximize your ROI from any screens or videowalls.

Kiosks

Any touch surfaces will also generate revenue as long as there are no active users nearby.

Projectors

Connect new and non-standard broadcast points.

Audio advertising

Channel with the maximum audience is audio advertising.

UNLOCK THE POWER OF PROGRAMMATIC

Why Place Exchange?

Access to Programmatic Revenues

  • Direct integrations with top DSPs
  • Access to budgets from major programmatic agencies and trading desks
  • Low, transparent fees

Turnkey Integration

  • Flexible and easy integration, across a wide variety of display and video formats
  • Support for open auctions and private deals
  • No exclusivity or commitment required

Full Transparency and Control

  • Full transparency and control over approved advertisers and creatives
  • Full control over inventory pricing and auction dynamics
  • No bundling with other media
10M
daily audience
3K
touchpoints
5
Networks
2
countries

Programmatic OOH tipped to go 'mainstream' in 2020

Programmatic OOH tipped to go 'mainstream' in 2020

Join us and maximize revenue up to 100%

Free for Media Owners. Combine direct ad sales with new programmatic without any investment.

    Join us and maximize revenue up to 100%

    Free for Media Owners. Combine direct ad sales with new programmatic without any investment.